Melbourne Cup Live:Ten has revealed its list of major sponsors for its first broadcast of the Melbourne Cup since winnning the rights to the annual racing event earlier this year.
The likes of Lexus, Zyrtec, Myer, Harvey Norman, TAB, Kennedy and G.H. Mumm will all take on various on and off-track sponsorship packages.
Lexus will join as broadcast and digital partner of the Carnival, and the principal partner of the 2019 Lexus Melbourne Cup.
Zyrtec acts as the weather and Fast Finisher sponsor of Ten’s broadcast and digital coverage, while Myer takes a broadcast sponsorship and live streaming partner of Myer Fashions on the Field on 10 Daily and 10 Play.
Harvey Norman will sponsor the Jockey’s Lounge which will, for the first time ever, take punters into the inner sanctum of race preparations.
TAB will take on the role offficial wagering partner for 10’s broadcast and digital coverage of the Carnival, Kennedy as timekeeper of Ten’s coverage and G.H. Mumm as the official champagne of Melbourne Cup Carnival and sponsor of 10’s digital coverage.
Our approach to the Carnival was all about delivering multi-platform opportunities that give advertisers access to all areas of the Carnival,” Network Ten national sales director Lisa Squillace says.
Aidan O’Brien has simultaneously strengthened an already formidable Melbourne Cup hand and vindicated Cox Plate officials with Hunting Horn’s emphatic Moonee Valley Gold Cup success.
The big talking point in the horse racing world this week has been Racing NSW CEO Peter V’landys claiming that the Melbourne Cup should be moved to make room for more racing in the Spring Carnival.
‘The race that stops the nation’ has been in existence since 1861 and has historically been held on the first Tuesday of November each year – but is it time for a change?
That’s what V’landys believes, but it is perhaps a little deeper than the bold statement according to trainer, expert and media personality Richard Freedman.
MORE: Weir charged by police
Peter believes people want to go to racing in the Spring, and it doesn’t matter if you live in any state – they want to do their racing in the Spring,” he said on Channel 9′ on Sunday.
“NSW has traditionally been in the Autumn, but it doesn’t work for them really. He wants to discuss how we lay out the Spring because we aren’t going to just let Victoria have it.
So if he does this by saying ‘you should consider moving the Melbourne Cup’ he knows it is going to get the conversation started.
If you go down there with a technical argument, nobody will take any notice